The New Yorker just published a piece by Vauhini Vara on the new social network, Ello, titled, “Ello’s Anti-Facebook Movement.” Here’s an excerpt from the article that provides a pretty quick rundown (that sounds very anti-Circle as well): “[Ello] published, on the front page, what they described, in the grandiose tone typical of Web startups, as a manifesto. ‘Your social network is owned by advertisers,’ it began. (Facebook and its peers make money by selling ads and user data.) Ello promised to be different. It would make money by selling access to special features—like changing the background color of your profile—for a fee of a dollar or two.” Pretty interesting.
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